GoPro Stock Surges 9.1% on AI Data Licensing Success

GoPro shares rallied sharply Tuesday, closing up 9.1% as markets digested the early success of its AI data licensing initiative. The action camera company reported over 125,000 hours of subscriber footage uploaded within two weeks of launching the pilot program.

The initiative allows GoPro's 2.45 million subscribers to monetize their cloud-stored content, receiving 50% of licensing revenue when their footage trains third-party AI models. With 13 million hours of existing video content, GoPro positions itself as an unexpected player in the AI training data market.

Retail investor enthusiasm mirrors recent meme stock phenomena, as traders speculate on GoPro's potential to leverage its video library for AI development. However, questions remain about whether this ancillary revenue stream can offset the company's reliance on its niche hardware market.